Konami Digital Entertainment GmbH has announced an agreement to become an Official Partner of Liverpool FC, which will see its forthcoming PES 2009 and subsequent titles declared ‘Official Football Video Game of Liverpool FC.’
As an Official Partner of Liverpool FC, Konami has the right to use LFC logos and marks in all its internal and commercial promotions. The team, its kits, logos and players will also appear officially licensed in the forthcoming PES 2009, which will be released for PLAYSTATION®3, Xbox 360, PC-DVD, PlayStation®2, PSP® (PlayStation®Portable) and mobile phones across Europe in Autumn, 2008, with a Wii version to follow in Spring, 2009.
Konami and Liverpool FC are also committed to working closely together across a number of promotional mediums. PES 2009 will enjoy prominent signage across Anfield’s LED hoardings during all domestic league and cup matches, and will have a regular presence in the weekly “LFC Magazine” and ‘This is Anfield’ matchday programme.
As the ‘Official Football Video Game of Liverpool FC’, PES 2009 will enjoy accreditation as an Official Partner on the LFC website (
www.liverpoolfc.tv) with hyper-links to PES sites, and will boast prominence in the ‘Interactive Games’ section of the LFC site. Konami will also contribute competitions and additional content to the LFC site, and is to produce a bespoke, specially-packaged version of PES 2009 for exclusive use by the club.
PES 2009 is the latest installment of the award-winning Pro Evolution Soccer Series, and will feature a wealth of extensive additions to enhance the series’ reputation as the most realistic football game. The new game enjoys a stunning graphical update wherein its players look identical to their real-life counterparts, while original moves and key online enhancements will further bolster the realism of the game.
“We are very pleased to become the ‘Official Football Video Game’ of such a respected and successful team as Liverpool FC,” commented Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH.
“We have worked hard to ensure that PES 2009 will benefit from a wealth of new additions, and working so closely with teams such as Liverpool FC can only enhance our efforts. Liverpool FC fans can look forward to the most realistic video game re-creation of their team, with the likes of Torres, Gerrard and Carragher recreated with an incredible level of detail.”
“PES has long been the game of choice for a large number of the Liverpool squad, so I am delighted that Konami is to be an Official Partner of LFC,” commented Ian Ayre, Commercial Director of Liverpool FC. “Our agreement allows for a far-reaching series of partnership initiatives that cover all aspects of the club’s media outlets, cross-promotional elements both online and in print and, of course, the closest possible representation of our talented squad in a video game. We look forward to a long and successful partnership with Konami and helping the PES series continue its international growth.”
PES 2009 will be released for PLAYSTATION®3, Xbox 360, PC-DVD, PlayStation 2, PSP® (PlayStation®Portable), and for mobile phones in Autumn. A version for Wii will follow in Q1, 2009. For more information, please contact Steve Merrett at Voltage PR on 020 7903 5122 or email
steve@voltagepr.com.
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